tag:blogger.com,1999:blog-59617871390220975682024-03-05T08:26:57.488-05:00Liebling RealizedAmerican journalist A.J. Liebling famously said "Freedom of the press is limited to those who own one." Consider this space my personal Heidelberg. Visit me here as I share and discuss my activities as a student in Marist College's COMI 610 course. Anonymoushttp://www.blogger.com/profile/14064843292459851673noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-5961787139022097568.post-72302556581664384442014-03-10T00:23:00.000-04:002014-03-10T00:23:16.340-04:007 Weeks to a Better Social Media YouAfter three days in bed with the flu, I was up and running this afternoon and tonight and was able to get my thoughts together for my <a href="http://www.storify.com/" target="_blank">Storify</a> collection.<br />
<br />
Please review my post -- <a href="http://bit.ly/MK_Storify" target="_blank">7 Weeks to a Better Social Media You</a> -- and post your comments, either here or on <a href="http://www.storify.com/" target="_blank">Storify</a>.<br />
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Particularly, let me know if you think I've explained enough the promotional efforts made on behalf of Liebling Realized.<br />
<br />
Thanks to one and all in advance for your assistance.Anonymoushttp://www.blogger.com/profile/14064843292459851673noreply@blogger.com4tag:blogger.com,1999:blog-5961787139022097568.post-74833785720652765212014-03-04T23:42:00.001-05:002014-03-04T23:42:36.341-05:00What's My Storify? Read on to find out what's in store<div class="MsoNormal">
<span style="font-family: Times New Roman, serif;"><span style="line-height: 18.399999618530273px;">As we enter the closing stages of COMI610, I am working through my <a href="http://storify.com/" target="_blank">Storify</a> project. As a complete newbie to <a href="http://storify.com/" target="_blank">Storify</a>, I am (slowly) creating my digital paper for future consumption. In the interim, please find here the outline I am following as I complete this project.</span></span></div>
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<h2>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Background</span></h2>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Here I will give a brief overview of the course in which
we are engaged and the culminating project that follows. <o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Introduction</span></h2>
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="background: white;">In this section I will use to provide background on
myself, my career and the inspiration for my blog. See my sample text below:</span><br />
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Early and mid-20<sup>th</sup>
century American journalist A.J. Liebling famously said “Freedom of the press
is limited to those who own one.” While
he was speaking about the power of those who in his time published the nation’s
largest newspapers, I believe his comment rings even more true in the age of
social media, as we all now have the potential to publish our interests, ideals
and opinions. </span><span style="background-position: initial initial; background-repeat: initial initial; color: #222222; font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="background-color: white;">My name is Michael Kinane and I named the blog created in
support of this coursework <a href="http://lieblingrealized.blogspot.com/" target="_blank">Liebling Realized</a> to celebrate the linkage between
past forms of information distribution and contemporary ones. I am an older student, in my mid-40s. I love journalism, particularly the serious
sober kind. I gravitated to communications as a passion early in life, and
continue with that passion today.I am in the midst of what has become a 25-year
career in public relations, marketing and higher education. Along with being a graduate student currently
enrolled in Marist College’s Integrated Marketing Communications program, I
lead the public relations, marketing, fund-raising and government relations
activities for S<a href="http://www.oldwestbury.edu/" target="_blank">UNY College at Old Westbury</a>, a small, public liberal arts
college on New York’s Long Island.
<a href="http://lieblingrealized.blogspot.com/" target="_blank">Liebling Realized</a> is my latest attempt to engage the digital world in
conversation, building upon my active <a href="http://twitter.com/M_Kinane" target="_blank">Twitter</a> and <a href="http://www.linkedin.com/in/mgkinane" target="_blank">LinkedIn</a> efforts that precede
it. I greatly enjoy the passage of
information through the written word, reading as frequently as I can in my free
time, which led me to the bookcase-laden design theme of <a href="http://lieblingrealized.blogspot.com/" target="_blank">Liebling Realized</a>. </span><span style="background-color: #fff9ee;"><o:p></o:p></span></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="color: red;"><b>Question -- Is the above entry too long? In all those words, is there enough of an "introduction" of myself and my project?</b></span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVUhLAS85hKLuITRvQb5lq0WdbxZQNABc6jsjXNal5y3ZTyvGFaOwOAuw8KaS66rYbN-wHmdraFpkVZchur2Z8OOZZSRwokjghYfIW17UC0D8eQVVEGBdKCp4395Uc_aFY2jwGvymXQ4Y/s1600/LiebReal.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVUhLAS85hKLuITRvQb5lq0WdbxZQNABc6jsjXNal5y3ZTyvGFaOwOAuw8KaS66rYbN-wHmdraFpkVZchur2Z8OOZZSRwokjghYfIW17UC0D8eQVVEGBdKCp4395Uc_aFY2jwGvymXQ4Y/s1600/LiebReal.png" height="200" width="400" /></a></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="background: white;">Plans & Policies</span></span></h2>
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="background: white;">The Plans & Policies section of my <a href="http://storify.com/" target="_blank">Storify</a> project
will focus on the quantifiable and measurable objectives and goals of <a href="http://lieblingrealized.blogspot.com/" target="_blank">LieblingRealized</a>. Among the items included here will be the site strategy, site policy,
goals and objectives. Below are some points I expect to cover and explore in
greater detail: </span><br />
</span><h4>
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><b>Qualitative objectives</b></span></h4>
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<ul>
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;">Be mindful of my readers
needs by publishing no later than Tuesday evening each week, </span></li>
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;">Use more frequently and
with greater efficiency SEO-friendly content and keywords, and</span></li>
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;">Experience social
interaction via social media in response to both my and my peers' content.</span></li>
</ul>
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<h4>
<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Quantitative objectives</span></b></h4>
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<ul>
<li><span style="font-family: Symbol; font-size: 12pt; text-indent: -0.25in;"><span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;">Earn an average of 20
comments per post,</span></li>
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;">Attract at least 25
class users as followers of my <a href="https://twitter.com/MKinaneIMC" target="_blank">IMC Twitter</a> and <a href="http://www.pinterest.com/MKinaneIMC/" target="_blank">Pinterest</a> accounts,</span></li>
<li><span style="font-family: Symbol; font-size: 12pt; text-indent: -0.25in;"><span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;">Accrue 12-15 followers
to my blog by the close of the class to my blog, and</span></li>
<li><span style="font-family: Symbol; font-size: 12pt; text-indent: -0.25in;"><span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;">Average 25 comments for
each class-related blog post.</span></li>
</ul>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="background: white;">Activities </span></span></h2>
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="background: white;">In this section I will outline in detail the
efforts I’ve taken related to content development and promotion of the
blog. Here I will review some specific
examples from my posts, along with information from the supporting evidence
linked to the posts as well as samples from the <a href="http://twitter.com/MKinaneIMC" target="_blank">Twitter</a> and <a href="http://www.pinterest.com/MKinaneIMC/" target="_blank">Pinterest</a> efforts made
to drive traffic to <a href="http://lieblingrealized.blogspot.com/" target="_blank">Liebling Realized</a>. The information illustrated will
include:</span></span><span style="background-color: white; font-family: 'Times New Roman', serif; font-size: 12pt;"> </span><br />
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Content
Development:</span></h4>
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<ul>
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;"><span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;">Examples of anecdotes used that I believe my
readers can relate to and using those anecdotes as the prism through which the
weekly content is viewed, </span></li>
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;">A review of what I hope were my creative
headlines and how those were received by my readers, and </span></li>
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;">Samples of the imagery used on the site that
links to the headlines and content.</span></li>
</ul>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Blog Promotion:</span></h4>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwq_MoishwYhy2i8o5Z4GPwbcnmy8gxCyKM81wHE7D0RtgyzAAospq7MsCSdR-71FtxBpcpU33wIsT3MKmeDVutu4IfWOQxfCQC_gYiES8G6OsyP0HESymgT6D9HAEgiQb2rkEKm72Vfk/s1600/Twt+Sample.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwq_MoishwYhy2i8o5Z4GPwbcnmy8gxCyKM81wHE7D0RtgyzAAospq7MsCSdR-71FtxBpcpU33wIsT3MKmeDVutu4IfWOQxfCQC_gYiES8G6OsyP0HESymgT6D9HAEgiQb2rkEKm72Vfk/s1600/Twt+Sample.png" height="58" width="320" /></a></div>
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<ul>
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;">A discussion with samples of from the social media accounts used to introduce readers each week to each new post, and</span></li>
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;">Samples of mid- and
late-week Tweets and Pins used to seek a continuance of discussion and comment. </span></li>
</ul>
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<span style="background-color: white; font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;">Analysis</span></h2>
<div style="margin-bottom: 0.0001pt;">
<span style="background-color: white; font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;">Through the information available via <a href="http://www.blogger.com/" target="_blank">Blogger</a>
statistics, I will use this section to outline the growth and development of
the blog, including information that defines whether I was successful in
achieving the goals originally developed for the project.</span><span style="background-color: white; font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;"> </span><span style="background-color: white; font-family: 'Times New Roman', serif; font-size: 12pt; text-indent: -0.25in;">Screen shots from the graphs on <a href="http://www.blogger.com/" target="_blank">Blogger</a> stats
as well as other illustrations will be used to present some of this
information. </span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Included
among the data I expect to analyze are: <o:p></o:p></span></div>
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<ul>
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Number of registered
followers of the blog.</span></li>
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Number of visitors making
comments per blog post,</span></li>
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Number of comments per blog
post,</span></li>
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Weekly pageviews for the
site as a whole,</span></li>
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Weekly page views per post,</span></li>
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Geographic (by country)
points of contact by week,</span></li>
</ul>
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<span style="background-color: white; font-family: 'Times New Roman', serif; font-size: 12pt;">Conclusion</span></h2>
<div class="MsoListParagraph" style="margin: 0in 0in 0.0001pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="background: white;">Here I will summarize the large picture messages
of what I’ve learned through this experience, focusing on the practices I’ve
learned, the outcomes those practices have produced, and the meaning I’ve derived
from both.</span></span></div>
Anonymoushttp://www.blogger.com/profile/14064843292459851673noreply@blogger.com9tag:blogger.com,1999:blog-5961787139022097568.post-84789312870731015192014-02-26T00:39:00.001-05:002014-02-26T00:39:43.663-05:00Social Media Self-Defense: Not just a war-time activity<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: 12.0pt;">The U.S. Government throughout World War II used a
variety of methods to persuade its citizens to rally behind the war effort (Olson,
1998). One of the most popular catch
phrases of that era still applies in today's landscape of social media and
networking:<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjycEdLCgwVAa-VfFNE-XIY04OwA8FS4qSBtnsXHR5-G3azOmcRw8uKr0nMwTE7rpqdamsur11oqDaLSzBgKGmQ-8XLzw6Yi-VdlbaNG200xZ3Ol-O_Dyabp-2mUbWQSD_fl2E8sCqqqas/s1600/Loose_Lips.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Essarge loose lips poster" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjycEdLCgwVAa-VfFNE-XIY04OwA8FS4qSBtnsXHR5-G3azOmcRw8uKr0nMwTE7rpqdamsur11oqDaLSzBgKGmQ-8XLzw6Yi-VdlbaNG200xZ3Ol-O_Dyabp-2mUbWQSD_fl2E8sCqqqas/s1600/Loose_Lips.jpg" height="320" title="Essargee Loose Lips poster" width="320" /></a></div>
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<span style="font-size: 12.0pt;">The great many benefits reaped through the advent of
new technologies that are bringing our world closer and closer together by the
minute come with inherent risks. Without
care and attention, every user of social media puts at risk information that
can be used and abused by others. For that reason, social
media security and social media policies must be vital elements of every effort
to engage online, whether personal, professional or as an organization.</span><br />
<span style="font-size: 12.0pt;"><br /></span></div>
<h2 style="margin-left: 0in; text-indent: 0in;">
<b><span style="font-size: 18.0pt;">What do I mean by "Social Media
Security" and "Social Media Policies"?</span></b></h2>
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<span style="font-size: 12pt; text-indent: 0in;">Let me give you my simple definitions of each of
these:</span></div>
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</div>
<br />
<ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj633M-WxDUjeHseN2vhd00mmLh9nebxYQYo2N4bEqdWkrCLTWeDQ9KyR5Ssf1O7E8pYxbtJ3m_4hi85q48BpZ_cqmHukgl-n8gPuaGi4JP4P9gEvdtQkeYp0DUxrKFTfvELev0SX5LtNg/s1600/scm_seuirty.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj633M-WxDUjeHseN2vhd00mmLh9nebxYQYo2N4bEqdWkrCLTWeDQ9KyR5Ssf1O7E8pYxbtJ3m_4hi85q48BpZ_cqmHukgl-n8gPuaGi4JP4P9gEvdtQkeYp0DUxrKFTfvELev0SX5LtNg/s1600/scm_seuirty.jpg" height="192" width="200" /></a>
<li><b style="text-indent: -0.25in;"><span style="font-size: 12pt;">Social media
security</span></b><span style="font-size: 12pt; text-indent: -0.25in;"> is the state you achieve through
the creation of habits that govern -- strictly in many cases -- what, when and
how you engage with social media, what information you willingly provide and
what other information you seek to protect.
Oh yes, you should also know that you never fully reach the
"state" of security because the social media landscape is constantly
changing and dangers, new and old, continue to surface and resurface. But be vigilant, and as safe as possible.</span></li>
</ul>
<ul>
<li><span style="font-family: Symbol; font-size: 12pt; text-indent: -0.25in;"><span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><b style="text-indent: -0.25in;"><span style="font-size: 12pt;">Social media
policies</span></b><span style="font-size: 12pt; text-indent: -0.25in;"> are the doctrines, or codes, established by employers and other
organizations that serve as guidelines for how those associated with the
organization engage in social media engagement as that engagement relates to
the practice of their professional responsibilities.</span></li>
</ul>
<h2 style="margin-left: 0in; text-indent: 0in;">
<b><span style="font-size: 18pt;">How can I keep my ship Afloat?</span></b></h2>
<div class="MsoNormal" style="margin-left: 0in; text-indent: 0in;">
<span style="font-size: 12.0pt;">There are many, many ideas and tips available to help
you surf social media with greater security.
Rather than write about some of the most often shared tips, I'd ask that
you take a look at this fun little video from Toshiba.<o:p></o:p></span></div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/QUyla_nMJis" width="560"></iframe><br />
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<span style="font-size: 12pt;">Now that you have those basics in mind, let's get a little more
granular:<o:p></o:p></span></div>
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</div>
<ul><div class="separator" style="clear: both; text-align: center;">
</div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPajgZw1mrg-33scoPLtzVcFN-AEwLikD_zZbJN27eDYR_p5o54eVUY5eyTRMjQ2sbo-2DppFnN8gqKKlV7LisQwnlOOTx5UDs3miR2kXOow2WK37x1Uw6P4oIqEEJ0i5ddTmkoLt_4wA/s1600/phishing_hooked.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPajgZw1mrg-33scoPLtzVcFN-AEwLikD_zZbJN27eDYR_p5o54eVUY5eyTRMjQ2sbo-2DppFnN8gqKKlV7LisQwnlOOTx5UDs3miR2kXOow2WK37x1Uw6P4oIqEEJ0i5ddTmkoLt_4wA/s1600/phishing_hooked.jpg" height="200" width="177" /></a>
<li><b>We are what we Tweet...for all posterity: </b> Are you aware that the <a href="http://www.businessinsider.com/library-of-congress-is-archiving-all-of-americas-tweets-2013-1">Library of Congress is archiving every Tweet emanating from a U.S.-based Twitter account</a>? In short, if you post it, consider it permanent. </li>
<li><b>Secure your computer: </b>I'll also mention where the video above left off. Make sure the machines you use have the latest and greatest software to protect you. The <a href="https://www.privacyrights.org/securing-your-computer-maintain-your-privacy">Privacy Rights Clearinghouse</a> gives some great information on firewalls, antivirus software and more. </li>
<li><b>Use Bookmarks...or URL be sorry: </b> Don't go to your preferred social media services through email links or another website. You could be entering your account name and password into a fake site where your personal information could be stolen. These types of phishing scams are everywhere. Only use hyperlinks from sources you trust. <b>I hope you are growing more trustful of Liebling Realized</b>, so I'll offer <a href="http://www.informationsecuritybuzz.com/perils-social-media-top-tips-avoid-phishing-scams-2014/">this hyperlink Information Security Buzz</a> where you can read more about avoiding phishing scams. </li>
<li><b>Take the time to add contacts: </b> Services like Facebook, Google+ and Klout are really persistent in asking you to link accounts so you can easily share contacts between services. DON'T DO IT! Once the sites have the information of your friends and peers, it falls under their terms of use, which could open up that network of contacts you've work so hard to develop to unsolicited marketing and promotions. </li>
<li><b>Be mindful of location preferences: </b>GoogleMaps, OpenTable, FourSquare and other social <div class="separator" style="clear: both; text-align: center;">
</div>
media sites and applications can make use of the GPS location settings on your smartphone if you let them. So, don't let them (Thanks to <a href="https://twitter.com/johnwtomac">John W. Tomac</a> for the illustration below, which ties up my post pretty well). You'll have to lose some of the conveniences these services provide for the sake of security, but it might be beneficial in the long run. <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXuB1pp0yv3HaGM0T_ctaz7e3fqPHM39U7zlRjjnkVEbmPVwxUcxRuD2s0weHOS5ZTH4HucE0JQMsupQXBDU38-nQjHeGN2G_lvfKB4uHB324po4WtSu855Z_QspOZ7GN725OjVBh7xoc/s1600/Loose_Lips_Updated.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXuB1pp0yv3HaGM0T_ctaz7e3fqPHM39U7zlRjjnkVEbmPVwxUcxRuD2s0weHOS5ZTH4HucE0JQMsupQXBDU38-nQjHeGN2G_lvfKB4uHB324po4WtSu855Z_QspOZ7GN725OjVBh7xoc/s1600/Loose_Lips_Updated.jpg" height="320" width="247" /></a></div>
</li>
</ul>
<h2>
<span style="font-size: 12pt;">Parting Shot</span></h2>
<div class="MsoNormal">
<span style="font-size: 12pt;">Are the benefits of social media and social networking vast for us
personally and professionally?
Undoubtedly. At the same time, an
almost as vast set of risks can come into play.
Mitrano (2006) phrased this situation well, for me anyway: "New
technologies alarm us for very real reasons but can and must be addressed in
ways that do not crush innovation and fun" (p. 22). <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12pt;"><br /></span>
<span style="font-size: 12pt;">Hear, hear! <o:p></o:p></span></div>
<div class="MsoNormal">
<br />
<br /></div>
<div class="MsoNormal">
<span style="font-size: 12pt;"><u>References:</u><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12pt;">Mitrano, T. (Nov/Dec 2006). A wider world: Youth, privacy, and social
networking technologies. <i>EDUCAUSE Review,
41</i>(6), pp. 18-28. Louisville, KY: EDUCAUSE. <o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<span style="font-size: 12pt;">Olson, T. (Feb 23 1998). Loose lips sink ships. <i>Scholastic Update, 130</i>(10), pp. 15-17. New York, NY: Scholastic,
Inc.<o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/14064843292459851673noreply@blogger.com20tag:blogger.com,1999:blog-5961787139022097568.post-80493334001690050492014-02-20T00:17:00.002-05:002014-02-20T00:21:01.355-05:00A local , digital, successful news enterprise? Maybe, someday...<div class="MsoNormal">
<div style="text-align: center;">
<span style="font-size: x-small; text-indent: 0in;"><b>NOTE: A departure from blogging about my IMC graduate school topics to offer a test post of what I hope the future of Liebling Realized might be...a place to talk about the future of journalism and the field's successes and failures as it evolves across our ever-changing digital landscape.</b></span></div>
<div style="text-align: center;">
<span style="text-indent: 0in;"><br /></span></div>
<span style="text-indent: 0in;">The
old axiom "all news is local" has always held meaning for me. The news people tend to focus on is that
which connects most closely with their lives. </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
That's
why I was excited when AOL in 2009 acquired and began pushing for widespread growth of
Patch.com, a network of "hyperlocal" news websites with locally based
editors generating local news content. This
seemed to me to be both a local and national response to the increasingly
digital way we get our news.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
Unfortunately,
Patch hasn't taken root as had been hoped, as two Long Island journalists and
former Patch editors I know, David Reich-Hale (<a href="https://twitter.com/drhli">@drhli</a>) <span style="text-indent: 0in;">and Jason Molinet (</span><a href="https://twitter.com/jmolinet" style="text-indent: 0in;">@jmolinet</a><span style="text-indent: 0in;">) </span><span style="text-indent: 0in;">can attest.</span><span style="text-indent: 0in;"> In the interview below, AOL CEO Tim Armstrong makes the case that the company's commitment hasn't dampened in Patch, even with </span><span style="text-indent: 0in;">news of the divestiture by AOL
of a majority of its stake in the venture. </span><br />
<span style="text-indent: 0in;"><br /></span></div>
<div style="text-align: center;">
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</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<span style="text-indent: 0in;">Unfortunately, the massive layoffs and site closings of the past year or so have dramatically dampened the spirit of those of us who welcomed Patch's introduction.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<o:p><span style="text-indent: 0in;"><br /></span></o:p></div>
<h3>
Can
local news be successful in a digital world?
</h3>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPDry0RqHDZo1-wNmFP4SNWkV8pvwRdrpI2Jnl6qdoc-WG9podwB9CiKACIjPhNZ_m78x4-ZHXqJ4DgagjGnTBgH3I5MrGSMOQFcn-xkbw0FwGu8_IsZ-SjfaRrb4n50O7kUJe9zTYgl8/s1600/proj_unbolt.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPDry0RqHDZo1-wNmFP4SNWkV8pvwRdrpI2Jnl6qdoc-WG9podwB9CiKACIjPhNZ_m78x4-ZHXqJ4DgagjGnTBgH3I5MrGSMOQFcn-xkbw0FwGu8_IsZ-SjfaRrb4n50O7kUJe9zTYgl8/s1600/proj_unbolt.png" height="200" width="164" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
The
folks at Digital First Media seem to think that the way to combat this changing
nature is to "unbolt" the digital news function from the traditional
operation of a newspaper. <a href="http://stevebuttry.wordpress.com/2014/01/29/project-unbolt-wrenching-newsrooms-free-from-print-workflow-culture/">"Project Unbolt"</a> as it has been dubbed, will attempt to reconfigure the way Digital
First newsrooms, news decisions, news gathering efforts and more operate to
ensure that digital distribution and collection is the foremost priority -- above
print.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
I
learned about Project Unbolt by reading <a href="http://stevebuttry.wordpress.com/">The Buttry Diary</a>, a blog by the Steve
Buttry (Twitter: <a href="http://twitter.com/stevebuttry">@stevebuttry</a>) , the company's digital transformation
editor. In a <a href="http://stevebuttry.wordpress.com/2014/01/30/how-an-unbolted-newsroom-works/">January 30 post</a>, he
describes what they expect the characteristics of a successful
"unbolted" newsroom will be. It's
a worthwhile effort that I hope bears fruit. <o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<h3>
And the fruit better be tasty...</h3>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
As an avid consumer of news, and believer
in the positive power of professional journalists and journalism, I hope
Digital First finds success. And I hope
that success is replicable because Gen Xers are tuning out. The Poynter Institute has shared data that young
people spend roughly 40 percent less time consuming news than Baby Boomers do,
showing "a willingness to <span style="background-color: white; background-position: initial initial; background-repeat: initial initial;">bump into the news as they go about their way on
social media" rather than actively seeking it out.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<span style="background-color: white; background-position: initial initial; background-repeat: initial initial;">With local,
digital, successful news enterprises, we might be able to turn that tide.</span><br />
<span style="background-color: white; background-position: initial initial; background-repeat: initial initial;"><br /></span></div>
Anonymoushttp://www.blogger.com/profile/14064843292459851673noreply@blogger.com0tag:blogger.com,1999:blog-5961787139022097568.post-20615745217930983552014-02-12T22:33:00.001-05:002014-02-12T22:34:29.912-05:00It's a Whole New 'World of Mouth'<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqqJFJgkUUtdtTlWNVBsP6kuI1gOroUUu4ieyCvlVlwONb0VzPjm6yxiHBd45hh2hbGRN4a4nnGFpLCSP_YNHQC_GqGJ7yDdT3DDB6Rkb2crFVpm7DkOK-haMtrZnDlOu5rbzR81IVCMQ/s1600/Dec2012Download71.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqqJFJgkUUtdtTlWNVBsP6kuI1gOroUUu4ieyCvlVlwONb0VzPjm6yxiHBd45hh2hbGRN4a4nnGFpLCSP_YNHQC_GqGJ7yDdT3DDB6Rkb2crFVpm7DkOK-haMtrZnDlOu5rbzR81IVCMQ/s1600/Dec2012Download71.JPG" height="240" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The Kinane Homestead</td></tr>
</tbody></table>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
This
June we will celebrate 20 years as the quasi-owners of the home in which we
live. I say quasi-owners because there
remain a few years on our mortgage. </div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
Over
the past two decades, I've come to know the men, women and families that live
around us. Some of them have become "go-to"
friends when we need help, information or advice. Chris is the consummate neighborhood consigliere. Need an electrician, plumber, painter? He can make a call and get you to the right
contractor. Janet always has good ideas
for something to do or buy when we feel like splurging on ourselves. Her husband, Jeff, is the ultimate car guy,
and we've sent friends to him for advice on what to buy and, more importantly,
what not to buy. What I've described
here are just some of the men and women we rely on for recommendations and
advice. We've come to trust them,
through trial and error, good times and bad.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<b><u>Easier to Connect = Easier to Share<o:p></o:p></u></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
It's
the importance of relationships like these, and the ease with which we can ask
for and share information via social media, that Erik Qualman says in Chapter 5
of his <i>Socialnomics</i> has helped move us "from word-of-mouth to
World-of-Mouth" marketing (2013, pg. 80). The concept Qualman promotes it that, where
much of the information we get today comes to us via the power of Internet
search giants like Google, the information, advice and recommendations we get
via our social networks will one today usurp search in informing us as we make
decisions about purchases and other of life's decisions (2013, pg 75). Just as social media and networking has made
it easier for us to connect more regularly with a wider network of people than
we might otherwise, so too does it mean that we can exercise that network to
help us get valuable information when we need it. </div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHK98MZC4ilL1A42U6OUk0qs05O5vbH7-CiJtzASb8hCI_ODFgNB6Yh51rBmClKM8pv3XGZEEiIux2r4wny4C1BW9u7_BkqfMpHqsVgAL-2iEBSwtex-P-bcrOxSfji5Iz10a4AVb8vpk/s1600/RevSites.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHK98MZC4ilL1A42U6OUk0qs05O5vbH7-CiJtzASb8hCI_ODFgNB6Yh51rBmClKM8pv3XGZEEiIux2r4wny4C1BW9u7_BkqfMpHqsVgAL-2iEBSwtex-P-bcrOxSfji5Iz10a4AVb8vpk/s1600/RevSites.png" height="400" width="296" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<b><u>The Power of Peer Recommendations</u></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<b><u><br /></u></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
The
impact of this changing nature can be critical for marketers, as research has
found that peer recommendations increase the preference for an option, even
when the recommender is recognized as not being an "expert" on the
matter being reviewed (D. Smith, S. Menon & K. Sivakumar, 2005, pg 26). This also dovetails with other research that
validates the idea <span style="background: #FFFFE5;">that consumers today find
more credible the information produced by fellow consumers than that produced
by the brand-owner (Mir & Zaheer, 2012).</span><o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<span style="background: #FFFFE5;">In addition to personal social networks, Qualman
drives home the point that sites like TripAdvisor and Angie's List that
aggregate opinion, ideas and ratings are finding new ways to bring value to
consumers. What these companies realize, according to
Qualman, is that they no longer own relationships with consumers and that,
instead, the consumers themselves are the owners and willingly share that power
among themselves (pg. 83). <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<b><u><span style="background: #FFFFE5;">Hitting
Home</span></u></b><span style="text-indent: 0in;"> </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<span style="text-indent: 0in;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
So,
when just this evening my wife declined to buy a rug online because it
"only had 3 1/2 stars," Socialnomics again hit home. I wonder what my neighbors would think? </div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
References:</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<span style="background: #FFFFE5;">Mir, I. & Zaheer, A. (2012). Verification of
social impact theory claims in social media content. <i>Journal of Internet Banking and Commerce,17</i>(1), 1-15. Ottowa, CA:
Array Development.</span><o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
Smith,
D., Menon, S. & Sivakumar, K. (2005).
Online peer and editorial recommendations, trust, and choice in virtual
markets. <i>Journal of Interactive Marketing, 19</i>(3), 15-37. Wiley InterScience. doi: 10.1002dir.20041</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<br /></div>
<br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin: 0in; text-indent: 0in;">
<span style="background-color: white; background-position: initial initial; background-repeat: initial initial;">Qualman, E. (2013).<span class="apple-converted-space"> </span></span><i>Socialnomics:
How social media transforms the way we live and do business</i>. Hoboken, NJ: Wiley.</div>
Anonymoushttp://www.blogger.com/profile/14064843292459851673noreply@blogger.com20tag:blogger.com,1999:blog-5961787139022097568.post-25511928574475257612014-02-03T23:25:00.001-05:002014-02-04T09:19:16.706-05:00The Ties that Bind: From My Wife to a Beat-boxing Santa Claus<div class="MsoNormal" style="background: #FFFFEE; line-height: 13.25pt; margin-left: 0in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: 0in;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1jXD4XQyJeS15UWSOkK3_hPcqTvwbH_5Z68fctJzaa1FBNZ7a05nljzvsnvomddPCkMPn-npfS6d9NHQIkpdBQGuGzqskRDXqtmqtxhdC0pWHwrsBXaOg8VfWupqiYX1ANx7aXSWVtnA/s1600/beatboxsc.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1jXD4XQyJeS15UWSOkK3_hPcqTvwbH_5Z68fctJzaa1FBNZ7a05nljzvsnvomddPCkMPn-npfS6d9NHQIkpdBQGuGzqskRDXqtmqtxhdC0pWHwrsBXaOg8VfWupqiYX1ANx7aXSWVtnA/s1600/beatboxsc.jpg" height="157" width="200" /></a></div>
<span style="font-family: Georgia, Times New Roman, serif;">As humans, we seek to employ strategic, coordinated communications
everyday. As a father, it's rarely
productive to give an instruction or comment to one of my sons that is out of
alignment with one given by my wife. As
a manager, I seek to ensure I am comfortable with how those who work with me
represent the work we are doing to others, both inside and outside our
organization.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: #FFFFEE; line-height: 13.25pt; margin-left: 0in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: 0in;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal" style="background: #FFFFEE; line-height: 13.25pt; margin-left: 0in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: 0in;">
<span style="font-family: Georgia, Times New Roman, serif;">These realizations put me squarely in the camp of those who agree
with the research of Argenti, Howell and Beck, who promote through their
research the idea that communications must always be aligned with an
organization's strategy and focused on enhancing the organization's strategic
position (p. 83).<o:p></o:p></span></div>
<div class="MsoNormal" style="background: #FFFFEE; line-height: 13.25pt; margin-left: 0in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: 0in;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal" style="background: #FFFFEE; line-height: 13.25pt; margin-left: 0in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: 0in;">
<span style="font-family: Georgia, Times New Roman, serif;">The challenge, then, lies in our ability to align ourselves across
the media we use to communicate. Much
like I have to be sure the message I leave for my teenage son aligns with the
instructions Mom gave this morning, we in our professional lives have to ensure
we use the same voice and personality whether we are employing advertising,
social media or website content.<o:p></o:p></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">A company that I find does this very well is Virgin Atlantic
Airline. The company takes it cues from
its founder, Richard Branson, who advocates that companies "dream big and
start an adventure" (Branson, 2013).
The company's IMC efforts take on that mission as well. Watch this video
to see what I mean.<o:p></o:p></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The company extends its "adventuresome" attitude into social
media as well, with the company and its employees using the hashtag FITFOO
(flying the the face of the ordinary) to denote its outsider status . Even their in-flight promotions are more
edgy, and cool than their traditional counterparts -- <a href="http://www.virgin-atlantic.com/gb/en/footer/media-centre/press-releases/christmas-choirs/_jcr_content.html">including employing a beat-boxing Santa Claus on flights during the holiday season.</a><o:p></o:p></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">They've been able to strike a unique, authentic tone, and carry it
through across the platforms they utilize. In this way, they give their
customers a sense of being a part of the Virgin experience, and make that
experience fun.<o:p></o:p></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><u><b>References:</b></u><o:p></o:p></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Argenti, P., Howell, R. & Beck, K. (2005). The strategic communication
imperative. MIT Sloan Management Review, 46(3), pp. 83-89. Cambridge, MA: Massachusetts
Institute of Technology <o:p></o:p></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
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<span style="font-family: Georgia, serif; line-height: 13.25pt; text-indent: 0in;">Branson, R. (Feb 2013). Leader success. </span><span style="font-family: Georgia, serif; line-height: 13.25pt; text-indent: 0in;">Leadership Excellence, 30(2), pp. 18-19.
Provo, UT: Executive Excellence Publishing. Retrieved from </span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Georgia, serif; line-height: 13.25pt; text-indent: 0in;">http://online.library.marist.edu/login?url=http://search.proquest.com.online.library.marist.edu/docview/1313518471?accountid=28549</span><span style="font-family: Georgia, Times New Roman, serif;">Popick, J. (Apr 12 2013). How Virgin Atlantic's marketing nails
it. Inc. Retrieved from http://www.inc.com/janine-popick/how-virgin-atlantics-marketing-nails-it.html<o:p></o:p></span></div>
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<span style="font-family: Georgia, Times New Roman, serif; font-size: small;"><span style="font-weight: normal;">Virgin Atlantic Airlines. (Dec 14 2013).</span> <span style="font-weight: normal;">Little
Red brings a beat-boxing santa to passengers travelling for a festive treat at
30,000 feet. Retrieved from </span><span style="font-weight: normal;">http://www.virgin-atlantic.com/us/en/footer/media-centre/press-releases/christmas-choirs/_jcr_content.html</span></span><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; font-weight: normal;"><o:p></o:p></span></h2>
Anonymoushttp://www.blogger.com/profile/14064843292459851673noreply@blogger.com8tag:blogger.com,1999:blog-5961787139022097568.post-71311158155484255222014-01-21T21:49:00.002-05:002014-01-21T21:53:13.752-05:00Not Just for Bald Guys<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMnTr2aewSqFxk6t19mT224tHbTKY6OmKsF7ruq0HPnYr1nNjzIVA9lHICNgnjqBleRjNJ3xfhaqlhp8DmVVT3a4q6m0uITQmKcY5fH3DXr66xZNP3D1svtSawn3-BdtoqTadZJhIgqW8/s1600/AJ+Liebling.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMnTr2aewSqFxk6t19mT224tHbTKY6OmKsF7ruq0HPnYr1nNjzIVA9lHICNgnjqBleRjNJ3xfhaqlhp8DmVVT3a4q6m0uITQmKcY5fH3DXr66xZNP3D1svtSawn3-BdtoqTadZJhIgqW8/s1600/AJ+Liebling.jpg" height="320" width="248" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">A.J. Liebling</td></tr>
</tbody></table>
<span style="font-family: Georgia, Times New Roman, serif;">Welcome one and all to Liebling Realized, my new blog founded in support of my studies of integrated marketing communications as a graduate student of Marist College.</span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span>
<span style="font-family: Georgia, Times New Roman, serif;">Lest you think its some unconscious impulse forcing me to do this, I promise that not every post published here will include the photo of a bald man (although my About Me page does as well). </span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span>
<span style="font-family: Georgia, Times New Roman, serif;">Pictured here is A.J. Liebling, an early 20th century journalist most closely associated with The New Yorker. Liebling is credited with one of my favorite quotes about power and journalism, which you can read in the blog header above.</span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span>
<span style="font-family: Georgia, 'Times New Roman', serif;">As the social media movement has continued to evolve, I've frequently thought about A.J. and how we each can now "own our own press" if we so choose. </span><span style="font-family: Georgia, Times New Roman, serif;">Back 60 to 70 years ago, Liebling was proficient as a war correspondent, sports writer, and, ultimately, media critic. Would he follow the same path today?</span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span>
<span style="font-family: Georgia, Times New Roman, serif;">Probably not. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Whether we work in PR, marketing or journalism no longer really applies. People from all walks of life and every background are publishing their beliefs, ideas, and referrals. They blog about them, tweet them, and share them. They do it from smart phones, tablets and PC's. Users of all kinds have the potential to shape the conversations going on around us in ways we never have experienced.</span><br />
<span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span>
<span style="font-family: Georgia, 'Times New Roman', serif;">It's "freedom of the press" as we've never known before. I think A.J. would be proud.</span><br />
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Anonymoushttp://www.blogger.com/profile/14064843292459851673noreply@blogger.com0